Hasselblad South Africa’s competition winner.
Natalie Field puts a H4D50 and some lenses through their paces on a fashion shoot.

Photographer Desmond Louw took a brand new Maserati and a supercar amongst cameras, the Hasselblad H4D50 and took some photos..

Jean-Pierre Uys recently photographed Sunshine Co’s own uber-technician’s wedding and took a Hassy as back-up.

A series of interestingly photographed tattoo portraits by Adrian Nakic.
And a bit of a Q&a with the photographer.

Local Hasselblad photographer Freddie Child-Villiers took a road trip from Cape Town to Namibia and back…

Ferrari cars and Ferrari edition cameras…

A common misconception with Hasselblad cameras and medium format in general, is that they are for studio use only. To be used solely in situations where light conditions can be carefully controlled, tripods are the norm and a set up is a set up.

I don’t think this is the case. I believe that the only place a camera belongs is in the hands of a photographer…